Owned and developed by lululemon athletica, ivivva elevates girls to greatness by equipping and outfitting them for the pursuit of their dreams. As a key leader with the Mall at Millenia store, I am responsible for the daily integration of sales goals, visual merchandising, guest education and community outreach. I am the visual merchandising and in-store events lead.
Key player on a strategic development team for a complete overhaul of communications strategy, branding and implementation at a 120-year-old church expanding into the multi-site realm. Responsibilities of this diverse role included development of Guest Experience strategy; training and management of First Impressions volunteers; storytelling and congregational engagement projects; editorial photography and video production management; Capital Campaign vision, branding and strategic copy writing; tactical and logistical management of transition to out-of-house communications agency. To be candid, my time in Holland was a great adventure in true crash-course form, a real "growing experience."
Responsible for development and implementation of creative communications strategy for multi-site church of 2,000 members; lead designer on church-wide rebranding and website; regular responsibilities included series branding, internal and external communications collateral, installations and social media.
Web and product design contributor; shipping and sales assistance for the fledgling brand as it developed it’s premier Simplified Planner
Dance teacher for students ages 3-18; styles include Ballet, Jazz, Hip Hop and Modern dance. Choreographer and rehearsal director for competition and recital.
Brand engagement strategist, art director and production artist for national marketing campaigns. Piloted a diverse social media strategy implemented across 14 national markets for national homebuilder, Ryland Homes, now CalAtlantic Homes.
Handled social media strategy and community relations for national television show, “Extreme Makeover: Home Edition” during its North Florida build project.
Company liaison for group communications tool specializing in sorority and fraternity membership; handled phone calls, live online chats and email correspondence on a daily basis.
Served in the myriad roles one takes on as a camp counselor supervising a group of ten seven-year-olds for three weeks - among which are leading dance parties, knowing all the lyrics of every Disney princess song, and most importantly, doing a french braid in less than two minutes flat.
Office support staff responsible for statewide association of yearbook and newspaper staffs; planned and executed logistics strategy for annual convention.